Quality Standards
RealMeats is built on transparency. We make it easy to see what matters—so you can buy direct from ranchers with confidence.
What “quality” means on RealMeats
Quality isn’t one buzzword. It’s a combination of:
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How animals are raised and cared for
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How products are processed and handled
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How clearly practices and claims are disclosed
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How fulfillment is managed (delivery, pickup, shipping)
RealMeats standardizes how this information is presented so customers can compare producers quickly and make informed choices.
Our core standard: Transparency first
Every rancher listing is designed to answer three questions up front:
1) Who am I buying from?
You’ll see the rancher’s story, location, and approach—so you’re not buying from an anonymous supply chain.
2) What am I buying?
Products should include clear naming, cut details, weights/units, and packaging notes (where applicable).
3) How will I receive it?
Each rancher profile displays their delivery, pickup, and/or shipping options before you checkout.
Practice & claim disclosures (clear, not confusing)
Many customers care about specifics like feed, finishing, antibiotics, hormones, and pasture practices. RealMeats encourages ranchers to present these details plainly and consistently.
You may see disclosures such as:
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Pasture-raised
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Grass-fed / grass-finished
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Grain-finished
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No antibiotics ever / antibiotic-free
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No hormones added
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Regenerative practices
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Local processing details
Important: practices vary by rancher, species, and season. If a claim matters to you and it isn’t clearly stated, we recommend confirming with the rancher before ordering.
Processing, inspection, and handling
RealMeats prioritizes clear information around processing and product handling because it directly affects safety and quality.
Where available, ranchers may share:
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Processing location/facility details
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Inspection status (as applicable)
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Packaging approach (vac-sealed, boxed, frozen vs fresh where relevant)
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Storage and handling expectations
Fulfillment standards: delivery, pickup, and shipping
Because meat is perishable, fulfillment matters.
RealMeats listings should make clear:
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Delivery radius or zones (if delivery is offered)
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Pickup location(s), timing windows, and instructions (if pickup is offered)
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Shipping regions and packaging method (if shipping is offered)
How ranchers get listed
RealMeats is a marketplace built to support producer-direct commerce. Ranchers typically go through:
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Application / onboarding
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Profile and listing setup (products + fulfillment)
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Review for clarity and completeness
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Ongoing accuracy expectations (seasonal availability, pricing, fulfillment updates)
What we do — and what we don’t do
To keep trust high, we’re clear about our role.
What we do
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Provide a consistent profile and listing structure
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Encourage clear disclosures and transparent practices
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Help customers compare options easily
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Support a marketplace experience that prioritizes trust
What we don’t do
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We don’t claim every rancher follows the same practices
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We don’t replace direct communication between buyer and rancher
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We don’t guarantee a specific label unless explicitly stated and supported on the rancher’s profile
How to shop with confidence on RealMeats
If you’re new to buying producer-direct, here’s the simple checklist:
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Read the rancher profile (story + practices)
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Check fulfillment options before ordering
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Review product details (cut, weight/unit, packaging notes)
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If something matters (grass-finished, no antibiotics, etc.), confirm it’s stated clearly
For ranchers: listing standards
If you’re a rancher joining RealMeats, the goal is simple: be clear and be accurate.
Great listings build trust, reduce support questions, and increase repeat customers.